John Eklund, Pro Mach

It’s About the Customer, Stupid

By John Eklund, Pro Mach | Permanent Link

An absolutely great video here from Jeff Bezos, founder of In case you haven’t heard Amazon is the model of success on the internet. They’re profitable, customer driven, and they just “get it.”

Amazon has recently acquired, another company that we love because they put the customer first. Bezos put together this 8 minute video to let Zappos and the world know how he thinks. It’s a great piece in praise of the customer that I think we can all learn from.

The key takeaways?

  1. Obsess Over Customers – Above everything else obsess over your customers. Put your energy into your customers and everything else will fall into place.
  2. Invent – Listen to your customers and invent on their behalf, because it’s not their job to invent for themselves.
  3. Think Long-Term – Initiatives (such as obsessing over the customers and inventing) can take a long time to pay dividends to your company, though they may pay dividends to the customer right away. Disruptive innovation only works if you think long-term.
  4. It’s Always Day 1 – There are always new ways to obsess over customers and new ways to invent and innovate. Never rest.

What rules does your business live by?


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