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How Confident Are You in Your Product?

We all probably (hopefully) feel pretty confident in our products, but how many companies are so confident they’re willing to put their money where their mouth is?

Domino’s Pizza, in the midst of revitalizing their image, has taken an unprecedented step: posting real-time, uncensored user reviews on an electronic billboard in Time Square.… Continued »

Measuring Customer Satisfaction

As we all know, word-of-mouth (or a referral) is one of the best measures of success for any company. If a customer is willing to tell other people about your company in a positive manner then odds are you’ve got a satisfied customer. The more satisfied customers you have the more potential customers will seek you out without you having to seek them out.… Continued »